PUG was established in London in 2018 by Pınar Gülpınar and has continued its operations in both London and Istanbul since 2025. This multi-disciplinary design studio, now based in two vibrant cities, operates on the core principle of "design for all," with a significant focus on social and community-driven issues. PUG produces a wide array of projects, engaging with various fields including adaptive reuse, private residential developments, and architectural competitions.